IAMCR OCS, IAMCR 2011 - Istanbul

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Quantitative and qualitative study about Media Literacy in the Basque School Community
Txema Ramirez de la Piscina, Jose Inazio Basterretxea, Estefania Jimenez, Juan Vicente Idoyaga, Amaia Andrieu

Last modified: 2011-04-01

Abstract


Between 2007 and 2010 the HGH Hedabideak, Gizartea eta Hezkuntza (Media, Society and Education) research group at the EHU / UPV-University of the Basque Country decided to investigate the situation of Media Literacy in the school community of the Basque Country. The results are presented in this paper. The team agreed that a novelty approach to the research would be to examine the whole of the school community, including students, teachers and parents at a specific moment and in a specific field. The quantitative results came from the study of 596 young people between 14 and 18 years old in Secondary or Further Education, or in Vocational Training courses. Apart from that, a qualitative study was carried out, involving ten focus groups and six in-depth interviews. These discussions took place with students between the ages of 14 and 18, and with parents from 40 to 55 years old. The qualitative perspective was completed with the opinions of eight educators who teach Education in Media. The main conclusion of this research is that the inclusion of Media Education in the curriculum of the School Community is of upmost importance.

KEY WORDS
Media Literacy, School Community, Education in Communication, Basque Country, ICT.